As we ring in 2019, entrepreneurs will be pondering the new challenges of operating a successful small business in the new year. This major landmark is a great time to reflect on the wins and losses of the year, while working up some momentum to take the next by storm.
Businesses (and consumers) transform all the time –marketing trends, service expectations, and customer behavior are all ever-changing aspects of running a small business. Let’s see what’s in store for us in 2019.
With the increasing presence of technology in our daily lives, customers are seeking more human experiences. Small businesses can use this to their advantage: maintaining personal, detailed, client-oriented services is where small businesses shine. Go the extra mile, get to know your clients, and they will be forever loyal.
Niche Marketing and Advertising
Just as customers want personalized service, they’ll also respond best to personalized marketing strategies. This is an advantageous opportunity for small businesses to hone in and focus on their niche. Get specific on your audience and target clients and drive your marketing campaign specifically to them. Ditch the stock photos, generalizations, and one-size-fits-all mentality and recognize your unique clientele.
Reviews, Reviews, Reviews
This isn’t particularly news, but reviews are king for the small business. Prospective clients have shown increasing reliance upon others’ reviews of services and goods when make their purchasing choices. In 2019, this trend will continue to develop even more. Make sure you have plenty of client review on your site and Google, Yelp, and other platforms.
The 2019 Employee
Employee desires are also evolving as we enter 2019. Pay is no longer the single driving force for many employees; they are seeking quality of life. This can come in many different forms, such as vacation time, work hour flexibility, wellness opportunities, and learning/advancement opportunities. Additionally, as technology advances, more and more employees are seeking remote work. Be open to allowing your employees to manage their in-office schedules with a day at home, or even a full-time remote position if possible.
The modern employee also comes from a diverse background. Consider hiring your team based on strong personality traits and potential, rather than the usual resume builders. Employees are moving around more often and seeking “personal development” in the form of internships, exchanges, and gap years. Be open to the unique applicants.
Small Business Success
Each year brings its own set of challenges for the small business owner. There are new trends, changes in business structure, hires, fires, and growth. Take on 2019 with your best foot forward by embracing some of the trends we see on the horizon. Wishing you a successful and prosperous year ahead!